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Saturday, July 11, 2020 | History

5 edition of Global Marketing Management Update 2000 found in the catalog.

Global Marketing Management Update 2000

by Masaaki Kotabe

  • 171 Want to read
  • 2 Currently reading

Published by John Wiley & Sons .
Written in English


The Physical Object
Number of Pages711
ID Numbers
Open LibraryOL7615630M
ISBN 100471353906
ISBN 109780471353904

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Global Marketing Management Update 2000 by Masaaki Kotabe Download PDF EPUB FB2

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.”Cited by: Global marketing channels and physical distribution --Ch.

Global marketing communications decisions I: advertising and public relations --Ch. Global marketing communications decisions II: sales promotion, personal selling, special forms of marketing communication --Ch.

Strategic elements of competitive advantage --Ch. Leading. For undergraduate courses in Global International Marketing.

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